Facebook: Diferencias entre un perfil personal y una Fan Page de Negocio

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Tu tienes la posibilidad en Facebook de crear 2 tipos de páginas: personales y de empresa.

En el perfil personal tienes “amigos” y como máximo podemos tener 5,000, pues tu vas aceptando a las personas o enviando solicitudes personales.

En este perfil podemos publicar nuestra información personal que, dependiendo del tipo de privacidad que configuremos, podrá ser vista por todos mis amigos o por parte de ellos.

Adicionalmente, podemos publicar fotos, videos, compartir enlaces, escribir notas, entre otras cosas.

En cambio en la página de empresa, tenemos “fans” y podemos tener un número ilimitado de seguidores que no necesitamos aprobar o ignorar, basta con que hagan click en el botón “Me gusta” o el botón «Seguir».

En estos perfiles también podemos publicar fotos, videos, etc.

Pero adicionalmente, una Fan Page tiene otras ventajas:

1. Podemos designar varios administradores; lo que nos permite tener un mejor manejo de la cuenta.

2. Puedes usar APP’s para mejorar la experiencia de la persona que visita tu Fan Page.

3. Tienes estadísticas de la página. Esto es muy importante ya que nos permite saber de qué países son los fans, su actividad en la página, procedencia y edades; información muy valiosa en el momento en que decidamos hacer una campaña de publicidad en Facebook, ya que nos permitirá escoger mucho mejor nuestro público objetivo.

4. También podemos crear una campañas de publicidad que nos permita conseguir Me gusta, es decir, más conexiones para nuestra página o llevar tráfico(personas) a un sitio externo como nuestra web o un escenario persuasivo. Esto es muy poderoso, ya que la campaña podría ser dirigida sólo a mujeres, mamás entre 20 y 35 años que vivan en Cuenca, Ecuador, en la zona del Centro y que les guste la moda.

Uno de los errores más comunes entre los emprendedores, es crear un perfil personal con nombre de su empresa, lo que puede traer como consecuencia que Facebook cierre esa cuenta por infringir sus términos y condiciones de uso.

Adicionalmente a la limitación; muchas empresas tienen un relativo éxito en la red social consiguiendo dentro del perfil personal, en un corto tiempo los 5,000 amigos, pero después, ya no pueden aceptar más solicitudes de amistad porque llegaron al máximo, perdiendo la posibilidad de seguir relacionándose con personas de su nicho o segmento del mercado.

Todo ello se evitaría trabajando con una Fan Page ó Página de Empresa.

Afortunadamente Facebook nos permite solucionar ese problema haciendo una migración de nuestro perfil personal a una fan page de manera muy sencilla y convirtiendo automáticamente a todos los amigos en fans.

¿Y tu que tienes ahora?.

¿Fan Page o perfil personal?

Espero que con esto puedas aprovechar todas las ventajas que te da el tener una Página de Empresa en esta importante red social y te ayude a crear relaciones con personas interesadas y clientes, así como posicionar tu marca, productos y servicios.

138 comentarios en “Facebook: Diferencias entre un perfil personal y una Fan Page de Negocio

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